Digitalisierung 2.0: Wir bringen Ihr Business in eine App
Was wir tun
- A cupcake and 2 cookies package for $10.
- A cupcake for $10 + 2 cookies for free.
One word increases email open rate by 57%
The impact you’ll see in your email open rate when you use one of these words in the subject line:
Free: +2% Freebie: +26% Urgent: +79% Thank you: +57%
Cancelled: -40% Helping: -12% Donate: -56% Last chance: -45%
Increase Conversion Rate By 137%
Kaya Skin Clinic tried optimizing their landing page by changing the call to action above the form.
Original CTA: “For a skin consultation register here”
NEW CTA: “I want an expert opinion, sign me up for a free skin consult!”
Result: Conversion rate went from 4% to 9.5%!
Added bonus, when they added a Facebook likes, counter and conversion jumped another 70%.
Double your Clicks By Using Buttons in Email Campaigns
Research shows that most people scan email campaigns rather than reading them word-for-word, so using buttons for your call to action means they will stand out to skimmers while text links will often go overlooked.
Campaign Monitor tested this theory, running a campaign where one version had a button to get the click, and another version had text.
127% more clicks!
TOP 3 studies on how to increase your conversions from FB Ads by +40%...
the TOP 3 data-driven facts that I liked most:
1. Ads with white backgrounds had a 60% higher CTR and attracted 40% more conversions compared to a colorful background.
2. Emotional content performed about 2x as well as those with only rational content.
3. Ad designs that closely match with a landing page increase conversions by 20-35%.