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One word increases email open rate by 57% The impact you’ll see in your email open rate when you use one of these words in the subject line: Positive Free: +2% Freebie: +26% Urgent: +79% Thank you: +57% Negative Cancelled: -40% Helping: -12% Donate: -56% Last chance: -45%
Increase Conversion Rate By 137% Kaya Skin Clinic tried optimizing their landing page by changing the call to action above the form. Original CTA: “For a skin consultation register here” NEW CTA: “I want an expert opinion, sign me up for a free skin consult!” Result: Conversion rate went from 4% to 9.5%! Added bonus, when they added a Facebook likes, counter and conversion jumped another 70%.
Double your Clicks By Using Buttons in Email Campaigns Research shows that most people scan email campaigns rather than reading them word-for-word, so using buttons for your call to action means they will stand out to skimmers while text links will often go overlooked. Campaign Monitor tested this theory, running a campaign where one version had a button to get the click, and another version had text. The result? 127% more clicks!
TOP 3 studies on how to increase your conversions from FB Ads by +40%… the TOP 3 data-driven facts that I liked most: 1. Ads with white backgrounds had a 60% higher CTR and attracted 40% more conversions compared to a colorful background. 2. Emotional content performed about 2x as well as those with only rational content. 3. Ad designs that closely match with a landing page increase conversions by 20-35%.
What were the most searched terms in the Apple App Store in 2020? AppTweak looked at 6 of the largest app markets (United States, United Kingdom, France, Germany, Spain and India) to find out which keywords reached the highest search volume during the last year.
Welcome to another ASO Review. In November 2020, AppTweak started a series where we compare the ASO efforts of two industry leaders from the same category or functionality and challenge them to a head-to-head ASO matchup.